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Our Story

A daily ritual,
considered.

Ayurnomics was founded on a quiet conviction: that wellness deserves the same craftsmanship as the most considered objects in your home. Clinical-grade actives, third-party verified, designed for daily use.

30+
Considered formulas
6K+
Verified reviews
4.7
Average rating
100%
Third-party tested
Our origin

Founded in 2014
by clinicians and craftsmen.

We started Ayurnomics after a decade in clinical practice, frustrated by a category that felt opaque, over-promising and under-dosed. So we built the brand we wished existed — transparent on dose, honest on sourcing, and uncompromising on testing.

Every formula begins with a clinical question: what dose, in what form, from what source, has actually been proven to work? We refuse to ship anything that doesn't answer all four.

Our standards

Three non-negotiables.

The principles that govern every formula we ship.

Verified purity

Every batch tested by ISO 17025-accredited third-party laboratories for heavy metals, microbes, and active-ingredient potency. Certificates of Analysis available on request.

Clinical doses

We dose to the studies that proved efficacy — not to the lowest cost-of-goods. If a study showed 600mg, that's what's in the bottle.

Considered sourcing

Single-origin actives from named farms and producers. Marine collagen from Iceland. Reishi from Hokkaido. Maca from Peru's Junín plateau.

A quiet decade

Our milestones.

  1. Founded in London

    Our founders — a clinical pharmacologist and a sourcing specialist — launched the brand with twelve original formulas.

  2. cGMP facility opens

    Our pharmaceutical-grade production facility opened in Berkshire, allowing full vertical integration of formulation and quality control.

  3. Independent review board

    We established a clinical review board of practising MDs, PhDs, and naturopathic doctors who review every new formula before it's released.

  4. 30+ formulas and growing

    Today we offer 30+ considered formulas, with a growing community and an average rating of 4.7 across 6,000+ verified reviews.

The Team

The people behind every formula.

A small team of clinicians, scientists and designers — together responsible for every product in your bag.

Dr. Elena Cho

Co-founder · Clinical Pharmacology

Marcus Whitfield

Co-founder · Sourcing

Dr. Aisha Patel

Head of Research

Jonas Kleve

Director of Quality

The Collection

Begin your ritual.

Browse our complete catalogue of clinically-formulated nutraceuticals.

Shop the Collection Speak to a clinician